Helping Founders Scale With Clarity, Focus, and Confidence

Through strategic advisory and hands-on coaching, I help SaaS leaders turn vision into velocity — and scale what matters most.

Why I Started ilimcraft

Founders often have everything it takes — a bold vision, relentless drive, and the ambition to build not just a product, but a lasting company and culture.

But as the company grows, everything gets more complex:
Managing larger, more diverse teams.

Finding the next product-market fit for the next stage of growth.
Keeping strategy and execution aligned — without burning out.

Even the strongest leaders reach a point where they need perspective — from someone who’s navigated the path before.

I started ilimcraft to be that partner.

To help founders step back, regain clarity, and scale with confidence — through practical strategy, experienced insight, and support that moves at the speed of your ambition.

About Me

headshot of Omar Nawaz, the founder of ilimcraft
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From Scaling Product at Global Leaders to Coaching Ambitious Founders

I’ve spent over 25 years building and scaling SaaS businesses — from Fortune 500 giants like Microsoft and Cisco to hypergrowth startups.

Most recently, as Chief Product Officer at Chargebee, I helped grow the company from $125M to a $3.5B valuation. That included scaling revenue from $8M to $80M, leading a global team from 60 to 350+, and reducing churn below 2% — all while building a product ranked #1 on G2 across five categories.

But titles and metrics only tell part of the story.

What drives me is helping founders navigate what comes after the early wins — the messy middle of scaling strategy, aligning teams, and making high-stakes decisions with clarity. I’ve been there. And now, through ilimcraft, I help founders get through it — faster, stronger, and more focused.

Experience

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    Chargebee

    Scaled product and engineering from 60 to 350+. Drove revenue from $8M to $80M and valuation from $125M to $3.5B. Launched Chargebee Payments and reduced churn below 2% while delivering five G2 category-leading products.

  • Microsoft logo showing for colored boxes in a 2x2 quadrant, red, greed, blue and yellow

    Microsoft

    Launched Microsoft’s first SaaS product offering, growing ARR to $250M in two years. Led platform and go-to-market strategy for key cloud services during the transition from perpetual licensing to subscription-based delivery.

  • Applied AI Association Logo with network nodes connecting to the name

    Applied AI Association

    Building a cross-sector AI community of founders, researchers, and educators across 18+ regions. Driving global collaboration to explore how AI transforms the way we work, learn, and innovate across industries and institutions.

  • cisco systems

    Scaled Cisco’s UC business from $0 to $700M. Launched multiple $50M+ product lines across voice, video, and collaboration. Led global teams to define strategy, build platforms, and win early enterprise adoption in a new category.

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    Dimension Data

    Built a $1B joint GTM roadmap with Dell EMC. Defined cloud solution portfolio and framework for co-developing enterprise services, enabling multi-year revenue growth across infrastructure and managed services markets. Launched two (2) cloud services.

  • Plumgrid Logo

    Plumgrid (VMware)

    Led GTM strategy as Plumgrid emerged from stealth, launching its SDN platform and securing early market traction. Built a Technology Alliance Program with 13 tier-one partners. Helped close an $8M customer deal and a $16.3M Series B. VMware acquisition in 3 years.

  • Semrush company logo, name is spelled out below a fireball

    Semrush

    Digital marketing leader. Advised product leadership on product strategy, innovation, and team effectiveness. Provided strategic guidance on aligning product vision with market expansion goals while supporting the growth of high-performing innovation teams.

  • Ensighten logo below left and right chevrons symbols and a dot in the middle.

    Ensighten (CHEQ)

    Supported implementation for global telecom clients, managing stakeholder alignment and executive engagement. Partnered with account teams to ensure successful delivery, executive buy-in, and on-time deployment of enterprise solutions.

  • T-Mobile Company Logo

    T-Mobile

    Advised on tools, processes, and execution for T-Mobile’s online go-to-market and digital marketing strategy. Supported implementation of platforms to improve conversion rates, accelerate digital campaigns, and optimize customer acquisition funnels.

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    Cherwell Software (Ivanti)

    Redesigned product and services strategy to support revenue growth from $125M to $ 250 M. Delivered a board-approved roadmap shifting to a cloud-based platform architecture to compete with competitors like ServiceNow. 30% YoY growth in year 1.

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    NTT I3 - Innovation Institute Inc.

    Designed and implemented innovation frameworks, tools, and processes to help NTT's innovation team prototype, iterate, and validate ideas rapidly. Led development and market testing of two product concepts to assess early traction and viability.

  • Quantum spelled out in the company logo

    Quantum

    Led company-wide shift to cloud-first IT, delivering $7.5M in annual savings. Oversaw cybersecurity, infrastructure, and business systems, driving a 400% increase in delivery speed and enabling enterprise-wide digital transformation.

  • ilim and craft spelled in two lines

    ilimcraft

    Founded ilimcraft to help SaaS leaders scale with clarity, focus, and confidence. Advising founders and CEOs on growth strategy, product-market fit, pricing, GTM alignment, and executive leadership through coaching and sprints.

Core Values: Clarity, Depth, & Momentum

KILT: The Values That Shape Every ilimcraft Engagement

These four values aren’t just guiding principles — they reflect how I work with founders, how I make decisions, and how I help teams grow.

K - Knowledge

I’m committed to lifelong learning and applying real-world insights. Every engagement draws from proven tools, lessons from the field, and a constant pursuit of new ways to create value.

I - Integrity

I “walk the talk” — bringing honesty, authenticity, and transparency to every relationship. I always put the client’s mission, team, and success first.

L - Leadership

I believe in leading by example — helping clients inspire action, align teams, and create lasting, measurable impact through clarity and execution.

T - Team

Growth doesn’t happen in isolation. I work collaboratively across clients, partners, and communities, believing that together we go farther, faster.

How I Help Founders & CEOs Scale Smarter

Every founder and executive I work with has the vision and ambition to build something meaningful. My role is to help sharpen that vision, align the strategy, and make the next growth stage more focused, confident, and sustainable.

3 Core Ways I Support Founders and CEOs

Strategic Advisory

Hands-on guidance to navigate complexity — from defining your next product-market fit to refining your go-to-market motion. Learn more…

Leadership & Executive Coaching

Support for founder/CEOs stepping into broader leadership, scaling teams, and building clarity across the organization. Learn more…

Product & Growth Sprints

Focused, high-leverage engagements like the SaaS Growth & Scale Blueprint or Product Strategy Reset to help your company align and move faster.

Curious if we’re a fit?